Science and Business – A Powerful Combination

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Science is all about testing and observing to gain a better understanding of the world around us. This knowledge is then used to create theories that can be tested. This scientific approach produces innovations that improve people’s lives, such as new drugs and advances in healthcare. Business is about identifying the requirements of society, and then developing new products that meet those demands, while also considering the possibility of growth, profit margins and social benefits. Together, science and business are an effective combination.

Science breakthroughs are rarely successful without the backing of the business community, which understands the necessity of the innovation and is eager to get it on the market. In many instances, this means that scientists must be taught how to manage a business.

One way to do this is by embracing the growing practice of science to business (S2B) marketing that helps researchers more efficiently market and sell their research, while protecting intellectual property. Some universities have set up up centers dedicated to S2B, and a few journals have sprung up that focus on promoting S2B marketing.

There’s also a place for «softer» skills of business, which aid to establish a solid base for success. This includes critical thinking communication, communication, and project management. Leading universities like Woxsen provide undergraduate programs that provide students the tools needed to succeed in the business world. The Bachelor’s of Science program in Business offers 120 credits that include specializations in Accounting Systems and Management Information Systems. Marketing and Innovation and Entrepreneurship are also offered.